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Under the direction of the President, the Sales and Marketing Manager directs and coordinates the activities of the Sales and Marketing departments of the company.

Essential Duties and Responsibilities

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

  1. Through joint consideration and planning with management, determine and formulate sales and marketing objectives, policies, and sales programs designed to achieve maximum volume and profitable operation.
  1. Direct and participate in developing, establishing, motivating, and training an effective sales force to market company products.
  1. Be the leader and subject matter expert for Lean within Sales and Marketing.
  1. Manage matters of mutual concern with related staff services such as Marketing, Product Engineering, Manufacturing, etc.
  1. Develop forecasts and resolve procedural problems.
  1. Establish pricing margins.
  1. Foster, guide, and monitor training, motivation, and sales incentive programs, and evaluate results of such applications to determine effects.
  1. Schedule, plan and manage trips with representatives and customers to assist with selling and closing orders with major customers.
  1. Handle inquiries and complaints; provide advertising material, price lists and estimates, application and other services as required.
  1. Supervise the maintenance of records and files and the preparation of reports having to do with sales activities.
  1. Analyze reports and prepare recommendations as to policy or procedural improvements, forecasts and project operating budgets.
  1. Develop promotional material to include videos, brochures and mailings.
  1. Analyze existing company products with competitive lines relative to price and marketability, and where warranted, recommend changes in sales techniques, design improvement, or other procedures for approval.



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Requires education generally equivalent to a bachelor’s degree from a four-year college or university with courses in Sales, Marketing, or Business Administration plus a broad sales/marketing experience of five or more years preferably in a manufacturing environment. Requires previous managerial experience.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical specifications and procedures, or governmental regulations. Ability to write reports and business correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and other employees of the organization.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, commissions, proportions, and percentages. Ability to use statistical problem solving skills to forecast future sales potential.

Computer Skills

To perform this job successfully, an individual should have knowledge of Microsoft Office Suite, CRM and Database software.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Other Qualifications

Requires the ability to operate various office equipment to include a computer, scanner and copier. Requires the ability to travel.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to speak and listen. The employee frequently is required to sit. The employee is occasionally required to stand; walk; and use hands to finger, handle, or touch objects or controls.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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