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Red Bull GmbH



Feb 20, 2023


This is a training role that is made to prepare the Sales Trainee for the Account Sales Manager role. The role primarily is to support sales initiatives and provide route coverage for the ASM during vacation, sickness, injury or any special projects as needed. The ST will work with management to maintain customer relationships between sales, merchandising and operations for all large & small format “off premise” stores. The ST must effectively service all customers in a safe, productive and professional manner in compliance with Red Bull executional standards.


Areas that play to your strengths

All the responsibilities we’ll trust you with:


    The Sales Trainee (ST) is a training role.

    Upon successful participation in the training program, the ST is eligible to interview for open Account Sales Manager (ASM) roles.

    Upon completion of the program and certification, if no ASM or otherwise qualified role is available AND the ST is meeting performance standards, the employee may remain in the ST role up to 12-months OR until an ASM or another qualified role is available (whichever comes first).

    Once an ASM or another qualified role is available, the certified ST must interview for that available role.

    If promotion to the role of ACCOUNT SALES MANAGER (or other role) does not happen prior to the expiration of the 12-mos completion period, the SALES TRAINEE role will be vacated due to end of assignment unless an exception applies.

    For exception, based on continued high performance, no open roles and certification completion, a manager may extend the 12-month completion period an additional 6-months.

    The ST role is an at-will position, meaning that the Company or ST can terminate the employment relationship at any time, for any reason or no reason at all, with or without cause.


    Understand and Learn the basics of Red Bull and Red Bull Distribution Company, the brand and products

    Build and protect the Red Bull brand through proper rotation to ensure fresh product.

    Set proper brand flow following Red Bull standards.

    Establish and maintain friendly and professional relationships with your customers to increase sales and selling.


    Obtain all tools (insights, displays, Point of Sale, Pricing, etc.) to execute the daily plan.

    Effectively communicate with the ASMs/DSMs on daily priorities.

    Train with ASMs


    Global Strategy for In-Store Execution measured by Winning vs Competition (WVC) & Perfect Store Audit (PSA).

    Cover ASM routes as needed.

    Meet daily KPI focused on the following areas: sales, distributions, pricing, display, new accounts and merchandising.


    Support the team with audits, blitz, building of displays, merchandising to effectively drive the sales business.

    Other duties as assigned.


Your areas of knowledge and expertise

that matter most for this role:

  • Valid Driver’s License with a clean motor vehicle record and meet DOT driving standards
  • Obtainment of DOT Medical card
  • Must be at least 21 years of age
  • Experience in customer service and sales is a plus
  • Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
  • English; additional languages an advantage
  • Travel 0-10%
  • Permanent
  • Benefits eligible


Red Bull Account Manager: Build meaningful relations

As an Account Sales Manager for Red Bull you’re doing more than just turning heads. Equipped with an innovative sales approach you will make an impact!


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