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Premier Glazer's Beer & Beverage



Feb 20, 2023


Job Title:

Relief Sales Representative

FLSA Status:



The Sales Representative makes regular sales calls to off premise assigned territory or accounts to cultivate customer relations and ensure satisfaction with service provided. This role will maximize the sale of supplier brands through effective territory planning, selling and communicating that permits achievement of company and supplier objectives.

Duties and Responsibilities

  • Establish, develop and maintain business relationships with customers in the assigned territory or market segment to generate new business for the organization
  • Research, organize and present sales reports/quota attainment results as required to management in team or division meeting environment
  • Provide sales account management support; analyze current and historical sales activity for assigned territory or accounts to identify opportunities and meet or exceed assigned monthly quotas and placement objectives
  • Recommend and create programs utilizing full knowledge of the suppliers portfolio
  • Provide first line of customer support by using tools and techniques for documenting customer interactions; address circumstances and behaviors that lead to customer dissatisfaction; ask questions that can facilitate movement from problem to resolution stage
  • Assess customer needs, goals, degree of interest, and ability to commit and purchase; use basic sales methods and techniques and adhere to the organization’s selling processes and policies
  • Participate in sales projects, account evaluations, proposals, presentations and other sales related activities
  • Ensure order information is captured accurately; work with a specific sales system as part of current responsibilities and conduct day-to-day sales order entry
  • Understand the current product assortment, measure product performance, share measurements and milestones, cite key considerations for space planning and visual presentation and help customers utilize POS materials
  • Recognize major trends and directions; describe major trends associated with a specific type of market; discuss the organization’s position and plans with regard to key product trends
  • Perform merchandising and stocking activities within an assigned territory
  • Complete stock rotation, shelf resets, and backroom duties as assigned
  • Perform other job-related duties as assigned

Physical Demands

  • Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
  • Physical demands with activity or condition may include occasional to rare amount of time include walking, bending, reaching, standing, and stooping
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 45lbs

Minimum Qualifications

  • High school diploma or equivalency plus 2 years of experience; or an equivalent combination of education and experience
  • Valid state motor vehicle operators license and ability to obtain and maintain auto liability insurance in accordance with
  • State laws
  • Maintain at least $100,000/$300,000 in automobile liability insurance and $50,000 in property damage at all times
  • Ability to add, subtract, and divide in all units of measure using whole numbers, common fractions, and decimals, compute rate, ratio, and percent and draw and interpret bar graphs; proficient at calculating commissions, percentages, and reviewing comparative sales data for analysis
  • Ability to work flexible hours which include early morning (e.g., 4:00 a.m. – 6:00 a.m. start times), evenings, and/or weekends
  • Ability to travel overnight, as required
  • Ability to participate in business meetings, company initiatives and events upon request

Preferred Qualifications

  • Knowledge of the beer industry and its major issues, regulatory considerations and the ability to use this information in support of the organization when carrying out one’s job function
  • Knowledge of account management practices, tasks, and tools and ability to provide services and support to customers and suppliers
  • Knowledge of marketplace experience, developments and trends related to the industry; ability to use this information in support of organizational goals
  • Knowledge of various types of customers and ability to analyze customer activities, profiles and information

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