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BayMark Health Services

Marketing & Business Development Manager

This position is responsible for developing, recommending and assisting in the implementation of community-based marketing strategies at the companys New Vision site locations. The specific focus of this role is on outreach, census development, diversifying payer mix and conversion rate

Essential Duties & Responsibilities:

  • Will be provided assignments from the VP of Operations and work closely with the Regional Operations Managers.

  • Assignments will focus on outreach effectiveness, referral development initiatives, increased census, diversifying payor mix and/or converting inquiries.

  • Additional assignments could include further training, if needed, of either the Service Coordinator or Intake Coordinator.

  • During site visits conduct ride alongs with the Service Coordinator to both current and prospective referral sources.

  • Advise the Operations team in the development and implementation of site-specific Outreach Plans for all new and existing service locations.

  • Collaborate with SpecialCare Marketing on potential direct-to-consumer initiatives and the development of collateral materials targeting both consumer and referral resources.

  • Complete an assessment and action plan upon completion of site visit.

  • Review all Service Coordinators outreach contacts once a month.

  • Review all Intake Coordinator daily phone calls once a month.

  • Audit outreach contacts of Service Coordinators at low performing sites each month.

  • Assist with outreach contacts for new sites during pre-opening week, as well as opening week if possible.

  • Attend mandatory and other in-service programs offered by the company.

  • Demonstrate effective use of principles of management and supervision of staff as well as problem solving, conflict management, and team building skills.

  • Accepts accountability for the information contained in the APPM and Special Care specific Policy and Procedure manuals.

  • Maintain employee files and patient information in a confidential manner.

  • Maintain a professional demeanor at all times in accordance with the employee code of conduct.

  • Must be available during working hours and available for both in-person and online meetings with access to a computer without violating company policy.

  • Adherence to a code of conduct conducive with BayMark Health Services policy is expected.

  • Other duties, as assigned.


  • Bachelors degree in Human Services, Psychology, Counseling, Substance Abuse, Criminal Justice, or related field is required.

  • Valid Drivers License, Vehicle Registration, and Verifiable Automobile Insurance.

  • Advanced understanding of chemical dependency. Relevant healthcare/social services experience a plus.

  • Minimum of at least three (3) years of Direct Marketing/Sales or healthcare referral development experience.

  • Demonstrated success in creating and launching market development strategies for a healthcare service

  • Ability to travel 75% of the time.

  • Must be punctual, dependable, and demonstrate an outstanding work ethic.

  • Must be comfortable working independently yet collaboratively as an integral member of a cohesive team.

  • Ability to work with a diverse population of people.

  • Ability to demonstrate strong communication and organizational skills.

  • Ability to demonstrate effective leadership and coaching skills.

  • Ability to assist and support others.

  • Understanding of Stark Law and Anti-Kickback guidelines.

  • Understanding of documentation as it pertains to the healthcare industry.

  • Ability to identify and resolve problems in a timely manner and gather and analyze information skillfully.

  • Ability to maintain confidentiality, remain open to others ideas and exhibit willingness to try new things.

  • Ability to speak clearly and persuasively in positive or negative situations.

  • Ability to prioritize and plan work activities, use time efficiently, and develop realistic action plans.

  • Able to adapt to changes in the work environment, mange competing demands and is able to deal with frequent change, delays, or unexpected events.

  • Satisfactory references from employers and/or professional peers.

  • Satisfactory criminal background check.

  • Satisfactory drug screen.

  • Satisfactory Motor Vehicle Record.


  • Competitive salary
  • Comprehensive benefits package including medical, dental, vision and 401(K)
  • Generous paid time off accrual
  • Excellent growth and development opportunities
  • Satisfying and rewarding work striving to overcome the opioid epidemic

Here is what you can expect from us:

SpecialCare Hospital Management is a healthcare company that focuses on helping people break through the cycle of addiction. SpecialCare partners with acute care hospitals across the country to provide medical stabilization & withdrawal symptom management services. Each client hospital maintains on-site staff that are trained in intakes and conducting community education and outreach activities.

SpecialCare Hospital Management is committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, citizenship, genetic disposition, disability or veterans status or any other classification protected by State/Federal laws.


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