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Walt Disney Studios

Job Summary:

The Audience Engagement Editor on the Disney Digital Media news team will be responsible for presenting news content to audiences across all platforms with an emphasis on social media channels, but also including the ABC News website, mobile and OTT apps and other distribution endpoints. This person will work with all content types: text, video, graphics, and livestreams to optimize ABC News’ digital and streaming content across social platforms, as well as provide editorial insights on breaking and trending stories to ensure timely coverage. This person will provide curation, send mobile push alerts and communicate with external partners to obtain featured placement for both daily and tentpole stories and events.

This position will also help execute a growth and audience-first engagement strategy for ABC News Digital. This individual should have strong editorial judgment and should be comfortable optimizing news content across platforms. In addition, this person should be comfortable working collaboratively across multiple teams as well as independently. This position lives in a fast-paced, high-pressure environment where impeccable judgment is necessary.

Responsibilities:

  • Content programming: Utilize editorial judgment and audience insights to determine placement of content across platforms. This person will monitor real-time audience metrics and adjust programming on owned platforms accordingly for maximum impact.
  • Partner distribution: This role will act as a conduit for ABC News content to external partners in order to secure premium placement for major news events and other strategic priorities.
  • Event planning: Collaborate with editorial and programming teams to coordinate plans for major events, live coverage. Deliver plans to internal/external partners to inform future campaigns, programming strategy.
  • Growth/experimentation: Develop and identify new opportunities and strategies for growth. Create plans to test and track results.

Requirements:

  • 3+ years of relevant experience in a news/digital media’s audience development operation
  • Keen understanding of the streaming ecosystem and digital distribution
  • Vast knowledge of digital media landscape, including mobile, social and OTT
  • Ability to think strategically and to interpret audience trends and data
  • Strong writing and editing skills
  • Ability to edit videos using Premiere Pro
  • Adherence to the highest standards of journalism
  • Must be available to work on short notice during breaking news situations
  • BA/BS from a four-year accredited college or university or equivalent experience

The hiring range for this position in New York, NY and Los Angeles, CA is $64,800.00 to $89,100.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Walt Disney Television:

Walt Disney Television (WDT) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, WDT offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world’s most admired vertically integrated media enterprises, WDT includes global live action and animation entertainment, news, owned television stations, and radio. If you’ve got a passion to join our team of talented professionals we want to hear your story.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Direct-to-Consumer & Intl , which is part of a business we call Walt Disney Television .

Walt Disney Direct-to-Consumer & Intl is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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